Creative Toy Company was started with the mission of offering unique, quality products with a story behind them. Starting with Clementoni, other lines were added to round out our collection, all with the purpose of maintaining the same criteria.

Creative Toy Company was started by two people who were retailers for more than 20 years, owned as many as 11 stores in 7 states, and who believed there was a place in our lives for good quality products, that are out of the ordinary and that could be used by generations, rather than used and discarded. They imagined the products they sell to be kept so they could be used by the children’s children and grandchildren alike but still be relevant to changing times.